Implement a 360° customer view with Dabelia.
We believe that successful digital transformation requires intelligent customer data management.
With Dabelia, you can prepare and enrich customer master data to provide a seamless customer journey across all channels and touchpoints. This enables you to be cost-efficient and customer-centric, rather than incurring hidden costs from data silos and missing out on business opportunities.
More quality means added value - for all business and functional areas.
Dabelia is an overarching solution that connects databases, systems, platforms and business units in real time that have previously operated isolated from each other. As a result, you benefit from higher data quality in all corporate and specialized areas.
Asset-based Solutions
Download product presentation
The path to an agile Customer 360 with Dabelia
Preparation and management of customer data
Experience the benefits of a 360-degree view of your customers with Dabelia. In contrast to existing solutions that offer the management of customer data only as a subordinate feature, Dabelia focuses on the preparation and merging of customer data into a unique, clearly defined customer profile.
In the process, the "customer twin" is constantly updated, with its data optimized using intelligent algorithms, and supplemented with the latest data protection approvals.
With a combination of our highly flexible platform and many years of professional consulting experience, Dabelia ensures an accurate, digital representation of customers and enables a legally compliant and optimized approach across all channels.
Normalize, validate and enrich data with Dabelia
Normalization of address data
This is how "D-80806 Han Doellgast Strasse 26" becomes the correct address: Hans Döllgast-Str. 26, 80807 Munich. Verification according to your wishes, e.g., with Google Maps or Here Maps.
Data Validation
Detection and exclusion of dummy data or prominent persons. Blacklisting for names, email and phone numbers is possible.
Verification
For EU customers, Dabelia verifies that the existing VAT tax number is valid and, if permitted for the country, also verifies the address. Verification of other tax numbers (e.g., the American Employer Identification Number) is possible.
Validation of DSGVO
Validation based on current laws such as the General Data Protection Regulation. Checking the status of consent as well as channels.
Enrichment of company data
Enrichment of company data and contact persons (e.g., managing directors), addresses, trade register numbers etc., as well as networked companies. Enrichment is also possible via external sources such as Dun & Bradstreet.
Deduplication with Dabelia
Why is duplicate identification important?
Cost. Duplicates cost the company money and performance.
Frustration. Employees are frustrated when they have to painstakingly search for information spread across multiple duplicate addresses - if they can find it at all.
Missed sales. Promising customers are not identified because their sales are spread across multiple customer accounts.
Prevented promotional messages and missed opportunities. Duplicates reduce the value of a message when a customer is contacted more than once. Customers cannot be offered added value because data along the customer journey is missing.
This is how Dabelia identifies duplicate customer data:
- A set of complex rules ensures that even hard-to-detect duplicates are found efficiently and as automatically as possible.
- The value of the data is classified for this purpose.
- The detection of duplicates is continuously optimized through the use of machine learning algorithms.
Thus, Dabelia merges or separates potential duplicates:
- Up to a defined match score, deduplication takes place automatically.
- Beyond that, the human decides: the system provides intelligent decision support for this purpose.
- A deduplication board visually supports this process and provides a quick overview of the status of data hygiene.
- In a compact data view, the person processing the data can take over relevant data with just a few clicks or decide that different companies or persons are involved.
Dabelia Insights
Dabelia makes it possible to visualize customer data centrally in order to draw conclusions for the business. Dabelia offers an intuitive dashboard for initial analyses.
Report Overview
Get a visual overview of newly integrated customer data. Experience your customer growth live and react to it. You can define time periods and regions in an easy and intuitive way via filters.
Map Overview
With central customer data it is possible to visualize customers geographically. Dabelia extends existing customer data with geolocations and displays them in its own application with multiple filter options.
Data Quality Overview
Dabelia provides a central overview of data quality. There you will find the latest status on open quality issues.
One platform – many use cases
Dabelia as a MDM Solution
Intelligent, AI-powered master data management for the preparation and enrichment of data to create an omnichannel customer journey.
Dabelia in the context of a data migration
E.g. for data integration of a newly acquired company or the switch to a new CRM product.
Dabelia for one-time data quality improvement
For one-time quality improvement, you can import, improve and export data in Dabelia.
Benefits
360° customer view
Better customer service, higher market agility. Acceleration of time-to-market by up to 25%.
Consistent customer information across all channels
Consolidated data view enriched with comprehensive intelligence - in real-time exchange with all channels.
Complete customer history and monitoring
Data can be remixed at any time; visibility across contributing systems.
Consent Management
Greater visibility into data and consents available across the enterprise facilitates compliance with data protection rules.
Highly flexible to your customer needs
The data model, data integration, and data quality measures can be easily customized to meet your needs.
Get started with Dabelia
Cloud Native or in your Data Center
You can choose to use Dabelia as a software-as-a-service or hosted in your cloud or data center.
Easy to implement
Out of the box APIs (REST, CSV), Templatesready (Salesforce, Kafka, XML, SOAP, JMS), Cloud Auto Scaling (Docker, Kubernetes).
Fast deployment
Product deployment in under two weeks. Estimated MVP implementation time is approximately 3 months.
Are you interested in learning more?
We would be happy to offer you the opportunity to get to know Dabelia in a demo. Please contact us.
Contact me for more information or a demo
Benjamin Schneider
Asset Owner Dabelia
NTT DATA DACH